I'm not a Nigerian and never been to Niger either but i saw their advertisement while I was watching M-Net Movie Zone. They advertise about dialing "737" and I can't get the message clearly or know what it is about since I'm not living there but the advertisement is so convincing and straightforward. It's a music video that is so pleasing to the ears and the orange colour is so outstanding. Whoever came up with that advertising idea is a genius. You mean a whole song for just three numbers? It makes me want to dial '7 3 7' now and subscribe to whatever they want.