Well, I have noticed that they have a lot of Baby Einstein toys at Target. But if you want to get Baby Einstein videos check out Ebay or Craigslist. You can buy the entire DVD set for a low price for a low price if you go that route. If you don't the videos around $10-$12 dollars. I highly recommend them. My son started listening to the music videos at age two months. Today he actually watched one of the movies that I bought when he was one and he is three-and-a-half now. The videos are a good investment because when your child is young he can listen to the music, and when he is older he can watch the videos.