BluApple is a little egg shaped gadget that is supposed to help keep your fruit and veggies fresher longer. That is the selling point emphasized in commercials, briefly mentioned is that it also keeps away those annoying little flies that fresh fruits and veggies attract. All summer long and into the fall I battle those obnoxious little flies. I have tried ever home remedy under the sun for getting rid of them - none of which worked long term. When I saw the BluApple advertised I was skeptical, but ready to try it. Within days of getting it and putting it in place - in a bowl full of fresh picked tomatoes - it worked. No more annoying little flies hovering all over the veggies! Does it help keep the foods fresher longer? That's hard to say, fresh fruit and vegetables don't last very long around my house. But it does work for the flies. We've been using it for 3 months now and it still works.