I bought this from Born Pretty Store a while ago.I selected shade #76.It is a very nice shade of pink and looks great when applied.It is actually a perfect shade for spring/summer. The texture of this lipstick is very creamy and it goes on smoothly.It is not sticky at all and has a long lasting power as well.For me it lasted on for 3-4 hours (without eating or drinking). It is highly pigmented as well and does not fade at all.The price is also very reasonable and I bought it just for $2.98. Here is how it looks when applied: This lipstick comes in a total of 12 shades and I am definitely looking forward to try out more and recommend you all to do so as well. If you are interested in buying this or any other item from their store than you can always use my special 10% OFF Code. Code: BF5K31 Visit:Log In.