I pretty much hate them. They interrupt what I'm watching, and they sure don't influence me in any way. Some of them are also incredibly stupid, or even borderline disgusting. I buy new products mostly if I hear good things about them from other people, not because some ad told me to do so. There are however many people that are influenced by the ads, who will buy products that often don't work as expected ( by that I mean, they don't work as well as was shown on the ads, basically ), and yet they never learn their lesson.