Very much so. There is a store in our mall as well that is a "As Seen On TV" store. After you actually get to see the product ( and everything that it isn't) you don't want it as much. When it is on tv, they give you a limited time to order so you start thinking that you could be the only one out of everyone you know who has that product, and your adrenaline goes nuts. We always try and one up people who are close to us, whether we mean to or not. But when those items become readily available for everyone, the adrenaline dies down because you wouldn't still be the only one.