For anyone who has not seen the Instyler on TV already here is a link to the official site:Log In When I first saw this product I thought it was a joke to pay so much for a hair straightener/curler. Finally after one of my girlfriends bought one about a year ago, I decided i needed to try it too. My hair is extremely thick, and becomes frizzy in the humidity no matter what I do. I have tried several different hair straighteners, and every hair product available in the stores. Not only has completely straightening my hair been a challenge, but I have never been able to get my hair to hold a curl. With the Instyler I am able to make my hair do whatever I want, without putting a styling product into my hair (though they do recommend you use product) and it will hold until I wash my hair again. I was able to get beautiful curls to hold in my hair for over 48 hours! Usually curls fall out of my hair within 10 minutes! Anyone looking for one piece of equipment that can curl, straighten, flip, smooth, and more to your hair, i highly recommend the Instyler! Though I was able to purchase it at Walmart cheaper than I could purchase it off of the instyler website.