Here is the home page for Mabelline's new mascara: The Falsies Push Up Mascara. It is indeed the longest title for a Mascara line I have ever heard of. But I have been using it for a couple of months now and am very happy with it. The Website advertises $7.77 but depending on where your local Walmart is, they are advertising a $3.00 off coupon making this a very affordable and high quality mascara. Most 'thick lash' mascara's tend to clump, but even by the end of the day I have not noticed any clumping or dryness. Log In