I was surprised to read this in article that nowadays advertising companies target kids and retired persons. They think this is the most effective way to sell a product or service. In families it is kid who usually inspire parents to buy a product. Gone are the days when the aged person in the family used to take buying decision . So you can see a definite shift in advertising patterns. They use images and colors that can attract kids to it. On the other hand they also focus on aged persons, especially those who are retired from jobs. They mainly target the money left with these senior citizens which they want to use for buying products and services. They can be easily tempted to buy costly products. If they are able to convince them well it could be an excellent opportunity.