We normally don't spend that much at all !! We have 4 children and that would just be CRAZY!!! Each year the kids pick out a few things that would like and we kind of go from there. There has been certain years though that we do things a little differently. This year we plan on buying the whole family annual passes to Universal Studios. ( we live in Florida) so obviously that will be much more than we normally would spend. The way we look at it is this gift is one we can enjoy all year long together as a family. Many benefits to that gift. We would never spend that crazy amount on toys or things like that.